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Amazon’s New Jersey challenger: a competitor’s view

In an interview with the Philadelphia Inquirer, Clarus Marketing CEO Tom Caporaso says CEO Marc Lore is “trying to out-Amazon Amazon” by offering prices that will be 5-6% lower on purchases made through than consumers will find elsewhere.  Caporaso points out that Amazon can afford to lower its prices whenever needed and says Jet’s viability will depend in good part on the business model it chooses.

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