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Amazon Video Direct’s Primary Purpose Is to Enhance Amazon Prime

In an article penned for Dealerscope, Clarus Commerce CEO Tom Caporaso analyzes the recent addition of Amazon Video Direct to the Prime benefit roster. This enhancement will help Prime retain current members and attract new ones, and it makes the monthly Prime offering more appealing. These tend to be the main goals of every Prime upgrade, and rightly so, since members spend much more at Amazon than non-members.

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