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Amazon Prime’s price increase could open door for rivals

Amazon Prime’s membership fee hike can be justified from a business perspective, and Amazon can expand the benefit offerings to lessen the impact of higher costs on members.  However, as Clarus CEO Tom Caporaso explains to Mobile Marketer readers,  savvy online retailers could take advantage of the sticker shock that Prime members are experiencing and use Amazon’s price-cutting tactics to expand their own customer bases.

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