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Amazon Prime Gets a Boost from Sprint

In an interview with Al Urbanski, Senior Editor of Direct Marketing News, after Amazon Prime announced that it will make monthly memberships available to Sprint customers, Clarus Commerce CEO Tom Caporaso says the lack of a long-term commitment will help Amazon attract binge shoppers and the 20- to 29-year-old audience.  To spur new joins, Caporaso says, Amazon might very well implement exclusive offers for Sprint users.

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