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Amazon Prime Day’s halo effect for other e-retailers

In a guest post for Internet Retailer, BloomReach storyteller Mike Cassidy delves into the effect Amazon’s Prime Day has had on other retailers and sales in July, including the one held on Clarus Commerce’s this month, which saw orders more than double. In this article, Clarus Commerce CEO Tom Caporaso said that more and more retailers are fighting back with their own sales and  mobile is becoming a major priority, as web shopping data is quickly seeing huge spikes in mobile traffic.

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