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Amazon Prime Day: Try To Beat ‘Em Or Join ‘Em But Don’t Ignore ‘Em

Some retailers are gearing up to take on Amazon’s hyped-up Prime Day shopping holiday, including FreeShipping.com, a Clarus Commerce product. In an interview with Retail Touchpoints, Clarus Commerce CEO Tom Caporaso said that retailers can’t afford to not offer sales on the day of and the week of Prime Day.

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