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Amazon Offers Stiff Challenge to Digital Wallets

In an interview with Direct Marketing News, Clarus Commerce CEO Tom Caporaso says the Amazon Payments Partner Program will help small retailers transact instantly and seamlessly with an audience of millions of registered shoppers. However, Caporaso notes, in exchange for that convenience, Amazon will have access to an ever-increasing amount of consumer data, which has been the core of Amazon’s growth strategy.

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