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Amazon Leans on CE for Tomorrow’s Prime Promo

On the eve of Prime Day, offers a preview of what sorts of deals the event will offer members.  According to a sneak-peek list, Amazon’s 20th birthday party will focus heavily on consumer electronics.  While Prime Day is a shrewd marketing ploy, Clarus Commerce CEO Tom Caporaso tells that it serves Amazon’s purposes in ways that go beyond a mere celebration of Amazon’s debut.

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