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Amazon Launches Monthly Pay-as-You-Go Prime Plans

Michael Iannucci, Senior Vice President of Business Development and Client Services at Clarus Commerce, tells Ecommerce Bytes that Amazon Prime’s newly-announced monthly memberships will help the online retailer attract new customers. Once they’re enrolled, Amazon can better track their actions, communicate with them, and tailor offers to them, which will help Amazon build sales and loyalty among consumers that may not want year-round access to Prime benefits.

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