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Amazon Focuses On Subscription Services To Generate Ongoing Sales, Loyalty

Retail TouchPoints consumer trends reporter Alicia Fiorletta asks Clarus Commerce CEO Tom Caporaso to weigh in on the Amazon Dash button, which allows people to order disposable goods quickly and easily. Caporaso notes that, on top of providing yet another Amazon service, the Dash button helps Amazon retain Prime members in advance of the launch of, which will target customers looking for consumables.

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