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7 E-Commerce Trends to Watch in 2015

Inc. Magazine asked Clarus Marketing CEO Tom Caporaso for his 2015 e-commerce predictions. Noting that this is “a fun time to be in e-commerce,” he shared seven trends to keep an eye on in the coming year, including continued growth in mobile usage; ever-longer holiday marketing campaigns; a greater emphasis on building long-term loyalty; and an increased focus on creating customer-friendly return policies.

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