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4 Unexpected E-Commerce Trends to Watch Out for in 2015

In a guest column for TheStreet Clarus Marketing CEO Tom Caporaso offers four predictions for e-commerce in 2015. Trends to keep an eye on include: more efforts to build customer loyalty through subscription programs; appeals to shoppers that offer them a choice between lower prices and quicker deliveries; relaxed returns policies as a means to satisfy consumer demands; and greater competition for Amazon.

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