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3 Steps to Ecommerce Promotions that Drive Traffic and Customer Loyalty

Although e-commerce is well into its second decade, many online retailers still aren’t accurately tracking the time, budget, or results of their promotions. This is a lost opportunity, Clarus Marketing CEO Tom Caporaso tells Business 2 Community, because a crucial part of the process of building and expanding a year-round audience of loyal shoppers is measuring the costs and effectiveness of different promotions.

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