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10 Priorities for Marketers in 2014

The savvy and informed customer of today has higher expectations, keeping marketers on their toes to deliver resonating messages.  In response to a request from 1to1 Media, looking for priorities that will help companies ensure that their marketing aligns with customers’ expectations, Claire Fennessey, CMO of Clarus, explains why mobile channels are such a critical factor in retailers’ marketing plans, now and in the future.

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